Sotheby’s International Realty Affiliates LLC has announced the launch of content marketing with Bloomberg today.
Email from Sotheby’s International Realty Affiliates LLC’s Chief Marketing Officer:
“I am proud to announce the launch of a content marketing relationship with Bloomberg, a global business and financial information and news leader, designed to showcase our network’s listings to Bloomberg.com readers.
As part of the relationship, this year our brand’s content units will appear in exclusive positions throughout Bloomberg.com’s property section on its Luxury Property channel. Bloomberg created the program exclusively for the Sotheby’s International Realty brand, and we will showcase our network’s inventory of properties through a location comparison, new to market spotlight, search widget and lifestyle feature.
This is a significant addition to our 2014 marketing campaign, and will help positionSotheby’s International Realty listings in front of its core audience of consumers and once again add another Premium Media Partner to our plan.
Please see the attached press release, which was issued today, for additional information. A template press release to customize and send out in your local market also is available via the Recent News section of the Members’ website.
Sincerely,
Wendy Purvey”
