We’re constantly getting our arms around how to position ourselves in the changing landscape of social. For instance, Facebook barely shows your FB posts to your fans and followers. Here’s my take on the current rules of the road for real estate marketers.
What’s not working:
- Don’t bother broadcasting on Twitter.
- Organic Facebook posts barely reach your own followers these days. If you want to get seen, you have to pay to play.
What is working:
- Keep blogging.
- Email great content to your list. The old adage remains true: the money’s in the list, and your relationship to your list.
- Engage on G+ to improve your search rankings.
- Experiment with Facebook ads. FB remains unrivaled for the size and ad targeting of its local audience.
- LinkedIn is more crowded now, but Influencer program still improves visibility.
Photo credit: Flickr / Bethan Phillips
