The majority of buyers now search on mobile devices, so we developed a strategy to capture mobile users . We just launched mobile-friendly property websites that look good on phone, tablet and desktop. They gracefully adjust to fit on any device, thanks to the magic of responsive design - and help us engage more buyers.
The hero remains the property photos, as this property website for 2207 Greer demonstrates. The homepage is a slideshow of large, impressive photos – and nothing else.
There’s plenty more to appreciate: easy readability, Google map data, social sharing, video, neighborhood descriptions, disclosures can be uploaded.
Our property websites run off our new marketing platform, so it’s a breeze to create a site. And they’re powered by WordPress, so we can tweak it to meet changing needs down the road.
And, we are first to market with these sites, designed exclusively for our shop.
