Forget the tired comparisons to New York. (Yes, both have outrageously expensive real estate and an abundance of wealth.)
San Francisco is the new Palo Alto.
“Today’s San Francisco is much more of a company town. Go into any bar in San Francisco and you will hear people talking about their start-up, or a battle they recently had with a line of code,” the New York Times has written. Tech jobs in the city grew 57% since 2010, compared with 14% in Santa Clara, according to Bloomberg. The mayor has pushed for a tax break for tech companies in the blighted Mid-Market area, transforming it into a magnet for the likes of Twitter, Zendesk and Yammer.
And now, Diet Coke is targeting SF techies as the elixir that powers its start-up dreams.
“You moved to San Francisco with a crowd-funded website, a dad-funded hatchback, and a no-funded bank account. You’re on.”
“You moved to San Francisco with an engineering degree, an app idea and an investor named Nana. You’re on.”
