There’s more to marketing your condominium or townhome than marketing a single-family home. First, you have a homeowner’s association, which can be run differently and by different entities.  Second, you pay regular fees, which go to provide certain amenities that would ordinarily be undertaken by a homeowner in a single-family home.  You know that, and I know that, so why aren’t we marketing the positives of your complex?

I’m here to help.  I’ve compiled a comparison of nearly 40 different components for more than 30 different complexes in north Palo Alto.  Knowledge is power, so use this information in your marketing to help you get more money. Here’s why:

Buyers pay more for something unique.  It’s no secret that people will pay more for something that is “one-of-a-kind”.  Although condominiums and townhomes follow a few set floor plans, we can still create that feeling by highlighting some of the uncommon features of your complex.  Are your utilities paid for?  Show it off.  Is your reserve fund thriving?  Let the world know.  These particulars will set you apart as a complex that buyers want to be in.

Comparing complexes gives you something creative to market.  Suppose five condos are on the market.  All of them will advertise the upgrades, such as a kitchen or bathroom.  But imagine this headline “The most amenities in a complex for under $500/month in Palo Alto”.  Intrigued?

Eliminate most buyer objections.  It is much easier to justify your monthly dues and amenities once buyers are able to see a complete picture of the complex and its neighbors.  The benefit of this is extraordinary.  Most notably, fewer objections give a buyer fewer reasons not to buy.

Contact me today to see the tool in action.