We have launched a series of initiatives to help our agents understand their business, get their marketing done and develop more business. “We make the heavy lifting easy for agents,” said Michael Dreyfus. “We want people who are engaged in their business, speaking to what clients want to hear out there.”
We are building our platform on three pillars: local market intelligence, sophisticated marketing content, and delivery systems.
Market Intelligence
We’re developing better analytics to help our agents understand the market. Armed with this market knowledge, our agents are advising their clients effectively and unseating experienced competitors who aren’t speaking intelligently about what’s going on.
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Estate Pulse blog: an exclusive, curated blend of information to bring our agents comprehensive, effortless information on their world – local city news, local market stats, economic indicators, tech deals and upcoming vestings, and the best reads and signs of the times.
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Market reporting system: 24/7 access to key market statistics to create, download, embed and email consumer-friendly custom reports and charts to clients. Interactive tool with custom-made interface to see critical data, including leading-indicator metrics and off-market sales. Our agents stay ahead of market trends in order to ensure that clients’ business decisions are well-informed and sound.
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Brokerage CMA tool: web-based CMA and property report tool with a fully branded custom theme that highlights our proprietary premium pricing process and pricing strategies.
Marketing Content
We create exclusive content to help agents develop more business through email farms, postcard farms, and open houses.
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Brand postcards: custom designed postcards that highlight DSIR’s value, capabilities and differentiation
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Market Alerts: We notify clients in the event of significant market activity, giving them a look at tomorrow’s real estate news today.
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Quarterly email newsletter: in-house newsletter that gives clients an insider’s look at the market, with local market commentary written by our agents
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One-sheets: summary pieces on pricing strategy, prep value, etc
Delivery Systems
We’re already creating relevant, sophisticated content for clients. We’re now implementing two delivery systems to improve our reach and consistency:
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Online marketing creation and management system: Next month, we’re launching a proprietary web-based marketing content publication system. It enables us to produce print and web ready content by combining listing information and property photography with our custom designed templates. We can produce property brochures, postcards, newspaper ads, property websites, email blasts – beautifully and consistently – with advanced visual editing tools and then go directly to print with a few button clicks.
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Market reporting system: Built-in sharing tools to email, embed, blog and print make it simple to connect high-quality custom reports and charts with key audiences.
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Multi-author blog: Our agents regularly blog on market trends and issues. Our custom blog theme highlights agent authorship. We optimize agent’s posts to increase their search engine visibility and drive more traffic to their blog posts. We convert agents’ market commentary blog posts into an email newsletter to their clients.
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