When I started selling real estate 20 years ago most people’s only Internet experience happened when their computer announced, “You’ve Got Mail!” Back then realtors were the only people who had access to information about houses for sell through the then-exclusive MLS (multiple listing service). If you wanted to buy or sell a house, you really needed an agent.
How things have changed! Now anyone with a Smartphone has all kinds of information at their fingertips via a multitude of real estate websites. You can instantly know when a property goes on the market, along with details such as sales price, square footage and photos of the master bath. With all this access to information, many people wondered if they still needed the services of a professional. They questioned paying hefty commissions when they could list and advertise their house directly to buyers online.
Of course, I disagree! The longer I am in this business, the more I realize how important knowledge, experience and personal relationships are to a successful real estate transaction. If you have doubts, here are my top five reasons why you need a real estate agent if you are selling a property:
1) We help you clarify and achieve your goals.
Why are you are selling now? What is your timeframe for closing and moving? Do you require any specific conditions or contingencies? What is your desired experience and outcome? By helping you define your goals, we can help you achieve them.
2) We analyze what’s special about your home and then target a buyer for it.
A home is more than the number of bedrooms, bathrooms and square footage. We identify what’s special about your home and then help you prepare and stage it to appeal to the person who will fall in love with it—and who will pay more than the person who merely likes it!
3) We help you price for your home to get you the most money.
Figuring out how to price your home is a balance of art and science.
Price it too low and you leave money on the table. Price it too high and you take the chance of it languishing it on the market. We can help you strike the perfect balance—considering both your goals and current market conditions.
4) You won’t save as much money as you think by selling your own home.
A typical real estate commission is 5-6% of the sales price of the house—but only half of that goes to the seller’s agent. It’s most likely that your buyer will have an agent who will expect to get paid, so you are really only saving half of the total commission. Also, costs like listing your property on the MLS, advertising it, lawyer’s fees to make sure your paperwork is in order, etc. add up. These are all the services that agents provide as part of the sales contract.
5) We are experienced negotiators.
Homeowners tend to be emotional about their houses, which doesn’t always bode well in negotiations, where last minute, trifling details can derail a sale. A good agent can help you navigate these problems with a clear head and bring the deal to a close that makes both buyer and seller happy.
Thinking of selling your home? Contact me and let me explain all the ways that I can help you.
Next week: Why Buyers Still Need Real Estate Agents.


